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One of the most important questions you can ask yourself as a business or professional ability, why should someone use my services or fitness centers , above any and all other services of owner ballys total fitness or business ? Another way to ask this question: Why should someone do business with me about other companies and options they may have ? The answer to these questions is your USP or Unique Selling Proposition. This term is used by business owners to describe to potential customers , which makes your business unique and why a potential customer should use their services for ballys total fitness.

Ask yourself this question: When Bally Total Fitness and Golds Gym offers its members small monthly payment , say $ 19.95 to $ 35.00 per month , why should I pay my hourly rate of $ 65.00 to 100.00 $ ? Better to have a good answer to this question ballys total fitness, and you get this response radiate confidence in your service. Having a USP breaks doubt in the mind of your potential customer to go elsewhere and pay less, rather than come to you and pay more. When you have a reason why you are special and unique, then they will pay more for their education and services.

An example of a USP is in the pizza industry . A few years ago , a pizza maker has come up with a unique selling proposition ballys total fitness. His promise to their customers is that they would get a pizza in 30 minutes or less. The USP has been fresh, hot pizza delivered to your door in 30 minutes or less, or money. It was the USP of Dominos Pizza ballys total fitness. Now even said it was a good pizza , only it would be soft, warm and at your door in 30 minutes. Upon leaving this USP , pizza deliveries took between 45-60 minutes for the USP , stuck in people's minds when buying a pizza. Following this sentence ballys total fitness, the USP has become the giant Dominos pizza today.

Ballys total fitness...

An example USP 's in the fitness industry, especially for personal trainers and instructors , it is the personal attention. The answer to why pay the fees that are well above other gyms is the personal attention to your health goals ballys total fitness. You are focused on their needs, wants and needs 100% , and you are 100% committed to achieve their goals ,ballys total fitness no matter what. If you receive this USP by its customers, and in their minds, they have an answer to why pay more for services than any other.

Your business is no different from Dominos . Always be asking the following questions to you: What is unique about my business? Why should someone do business with me ? The answers to these questions should be in all your marketing ballys total fitness, promotional materials , and the other on communication with your customers facility.

That's all about ballys total fitness!

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